Consumer Psychology and Behaviour Design Blog

Behavioural Design for Health: A Fresh Approach to Wellness

Gary van Broekhoven

Published on: 12/05/2025

Discover how behavioural design can transform health and wellness strategies. Learn to apply psychology and design principles to create products that inspire long-lasting healthy habits.

Behaviour DesignConsumer Psychology

Motivation vs Ability: Which Should We Design For?

Gary van Broekhoven

Published on: 23/04/2025

Should you design for motivation or ability? Discover how behavioural science helps create intuitive experiences, even when motivation is low.

Behaviour DesignConsumer PsychologyCustomer Discovery

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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